EQUIP Human Solutions, alongside its training division WMTC, needed clarity, cohesion, and momentum.

With separate brands operating under a shared mission, the messaging and visual identities were fragmented, creating confusion in their audience perception.

Additionally, the campaigns being executed prior to our engagement were not effectively representing the programs or their target audiences — leading to poor engagement and missed opportunities.

The website’s navigation and user journey were also misaligned, with broken flows that impacted the enrollment process and overall user experience.

The Challenge

We began with a strategic audit of EQUIP and WMTC’s positioning:

• Mapped brand architecture and overlaps

• Clarified audiences and personas for each brand

• Identified pain points in communication and brand recall

Key Outcome: A roadmap to unify EQUIP and WMTC under one cohesive brand language without losing their functional distinctions.

Brand Strategies

We executed a rebranding project focused on clarity, vibrancy, and strategic consistency:

• Logo redesign for both EQUIP and WMTC

• Visual system update with vibrant colors, human-centric visuals, and inclusive elements

• Brand guidelines for social media, web, and print usage

• Re-styling templates, typography, and graphic assets

Identity & Brand Refresh

The result was a modern, clean, and energetic identity that better represents EQUIP’s people-first mission.

Organic Campaigns:

• Developed and executed monthly strategies with 100+ unique creatives over 5 months

• Reels, carousels, static posts designed for specific audiences across EQUIP and WMTC

• Campaigns included themes like Black Friday, Gift Cards, 2% Cashback, Career Spotlight, SDHC partnerships, and more...

Outcomes:

• Engagement growth: +210% avg. compared to previous quarter

• Organic reach increase across both brands (CMA Reels reached up to 105K users)

• Consistent tone and style delivered across Instagram, Facebook, and LinkedIn

Social Media

210%

Engagement growth

Strategy & Execution

Meta Campaigns:

• Multiple high-performing campaigns for programs like CMA, Pharmacy Tech, MOA, Billing & Coding

• Optimized CPC across campaigns — average CPC ranged between $0.39 and $0.49

ROI Highlights:

• March CMA campaign: ROI over 2,500%

• April CMA campaign: ROI over 1,900%

• February CMA campaign: ROI over 740%

Paid Media &

Funnel Optimization

Blended ROI across all tracked campaigns exceeded 2,200%, with significant returns on a lean media spend.

We reimagined EQUIP’s pitch decks and internal presentations:

• Streamlined narrative structure

• Modernized visual flow

• Created modular slide components aligned with the new visual identity.

Sales Enablement

Presentations now speak directly to stakeholders with clarity, confidence, and creativity.

& Presentations

We helped transform one interview footage into brand-aligned marketing assets:

• Edited 10+ video shorts and reels using the Ron Siegel radio interview.

• Added branded subtitles, motion graphics, and content splitting for stories and posts

• Identified key messaging, aligned with the brand strategies, to split each video and created its respective caption.

• Optimized videos for Meta, YouTube Shorts, Tiktok, and LinkedIn

Result: Increased watch time, shareability, and brand credibility.

Interview Content

As part of EQUIP’s modernization effort, we supported core IT operations:

• Organized and secured all system credentials and administrative access

• Optimized server usage and cloud hosting for reliability and cost efficiency

• Installed and configured Microsoft 365 accounts across departments

IT Infrastructure

Optimization

We created new web experiences aligned with EQUIP’s refreshed branding and business objectives:

• Designed and deployed new pages to promote partnerships, benefits, and certifications

• Structured product offerings more clearly with filters and landing areas

• Introduced gift card functionality for WMTC courses

• Streamlined navigation and mobile responsiveness for better UX.

Web Development

Enhancements

Our collaboration delivered not just creative improvements — it generated measurable growth across EQUIP and WMTC's digital presence and sales pipeline.

Google Analytics (Oct 2024 – Apr 2025):

• 14,000+ new users, with 2,100+ recurring users

• Top acquisition channels:

  • Organic Search: 4.9K users

  • Direct traffic: 4.4K users

  • Organic Social: 3.6K users

• Strong regional engagement: 4.1K users from Los Angeles, 1.8K from San Diego

Sales Performance:

• From 9 orders in Sep 2024 to 65+ monthly orders by Mar 2025 — a 384% growth in volume

• Monthly revenue increased more than 5x in less than 6 months

• Cumulative growth: Sustained high-performing campaigns resulted in a multi-fold increase in revenue across the 8-month window.

Performance

This performance was fueled by strategic campaigns, landing page enhancements, and optimized media spend — a full-funnel approach to brand and revenue growth.

Growth & Analytics

5x

increase in monthly revenue

384%

orders growth

Our model combined execution with high-level strategy, ensuring real-time adaptation and continued growth:

• Weekly and biweekly alignment meetings with clear deliverables and KPIs

• Delivered over 125 hours/month of strategic execution with full transparency

• Dashboards and presentations tracked traction and guided next steps

& Strategic Support

Colaborative Workflow

Get in touch with us

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Phone:
+1 (949) 785-8876

Headquarters:
California - USA